Saffrn / Blog
Marketing
That Works
Practical advice for small business owners. Not theory — the stuff that actually moves the needle for local businesses.
What Is GEO and Why Your Small Business Needs It Yesterday
AI search has grown 500%+ in two years. When someone asks ChatGPT for the best plumber in your city, are you in the answer? Here's what generative engine optimization actually is — and what to do about it.
Marcus Webb
March 28, 2026
The Real Cost of DIY Marketing (It's Not What You Think)
Six hours a week on Instagram. A few hundred dollars on Canva. Feels manageable, right? Run the actual numbers and see what your DIY marketing is really costing you.
Dana Reyes
March 25, 2026
Google Business Profile: The Free Marketing Tool You're Probably Ignoring
Your Google Business Profile is visible to more potential customers than your website. Most businesses have it half-done. Here's what to fix — and why it matters more than ever now that AI search is pulling from it.
Marcus Webb
March 22, 2026
Free Audit
See how your business looks online in 60 seconds
We'll show you what customers and AI see when they search for you.